Digital Marketing & Communication Mgr

Key Responsibilities

• Lead Shell Mobility Thailand’s digital strategy to grow brand preference and business performance per business plan.
• Aligning with global brand & communications strategies.

Digital Marketing & Communication

• Build a strong digital foundation for customer engagement across all touchpoints.
• Drive online-to-offline conversion—from mobile to forecourt/storefront.
• Manage Shell’s digital channels: LINE Official Account, website, Facebook, mobile app etc.

Customer Experience & Innovation

• Develop in-store digital experiences: screens, pickup systems, signage, connected vehicles.
• Create seamless customer journeys across digital and physical platforms.

Media & Campaign Management

• Oversee paid, owned, and earned media strategies (search, influencers, partnerships).
• Inspire and manage creative, media, CRM, and digital agencies.
• Ensure relevant and effective digital communication.

Social Media & Reputation

• Lead social media community management and social listening.
• Protect and enhance Shell’s brand reputation online.

Performance & Optimization

• Track digital performance and analyze data for budget and strategy improvements.
• Coordinate with global and local teams to ensure strategic alignment.