Account Manager

Responsibilities: Client Leadership & Account Ownership

• Serve as the primary day-to-day point of contact for assigned PR clients, media partners, and internal teams
• Counsel clients on reputation, narrative, and message architecture with confidence, evidence, and an honest point of view
• Build trusted, long-term relationships across multiple client stakeholders, including communications, marketing, and business leadership
• Anticipate account risk narrative drift, message inconsistency, unmet coverage expectations and escalate early with a proposed solution

Media Strategy, Counsel & Quality Assurance

• Partner with the Media & Influencer team as the client-side lead, translating client objectives into clear media briefs that give the specialists a genuine platform to work from
• Brainstorm and shape story angles alongside the Media & Influencer team, bringing the client, brand, and industry context that sharpens the editorial proposition
• Review, proof, and approve all media materials before they reach the client or the press — press releases, pitch notes, key message documents, byline articles, speeches, and executive commentary
• Act as the quality gate on message accuracy, factual integrity, and brand voice in everything issued on a client’s behalf
• Validate proposed media targets, publication tiers, and coverage strategy against the client’s objectives, audience, and market priorities before execution begins
• Interpret media performance for the client — what the coverage means for reputation, not only what it counts to — and lead the reporting conversation
• Feed client, brand, and market intelligence back to the Media & Influencer team so the specialist partnership sharpens with every campaign

Issues & Crisis Management

• Direct the Media & Influencer team on response outreach — priority contacts, sequencing, and correction handling — and approve every statement before it is issued
• Maintain a documented response protocol and a current escalation path for every assigned account

Campaign Development & Integrated Delivery

• Lead integrated PR programmes from strategic framing through to delivery and evaluation, including launches, media events, and thought leadership platforms
• Write clear, complete briefs for Creative, Strategy, Media & Influencer, and Data IQ so that earned work sits inside a coherent whole
• Coordinate client activity across all project phases, ensuring smooth workflow and timely delivery of agreed deliverables
• Review all work before it leaves the agency, holding the quality standard rather than passing it on

Team Leadership & Development

• Lead, mentor, and coach Account Executives and Senior Account Executives, with particular focus on pitching craft, writing quality, and media judgement
• Allocate workload fairly, protecting both delivery standards and team wellbeing during peak periods and issue situations
• Set clear expectations, give timely feedback, and address performance concerns early with support from the Line Manager and People & Culture
• Model One-Vero behaviour — sharing media intelligence openly across teams and markets, and crediting contribution generously

Required Qualifications:

• Degree in Communications, Liberal Arts, Business or Marketing (or equivalent).
• At least 4 years of experience in a PR agency.
• Strong critical thinking and excellent verbal and written skills in English and Thai.
• Creative, open-minded, and adaptable personality.
• Ability to confidently present in front of teams and executives.
• Understanding of client business issues and adeptness in negotiations.
• Effective delegation, workflow completion, and support in market research and analysis.
• Detail-oriented, able to work under pressure, and meet tight deadlines.
• Proficiency in Digital, Social media, and Photoshop programs (a plus).
• Ability to stay updated on current affairs and relate them to client situations