Senior Marketing Manager

Role purpose

Support the Director/Head of Marketing in developing and delivering the English and Exams (E&E) marketing strategy, ensuring alignment with global marketing priorities, the British Council brand, and business objectives.
Marketing and Communications is a strategic function that drives awareness, engagement and business growth through customer insight, data-driven marketing and impactful campaigns. Working closely with the E&E business, the team strengthens the British Council's brand and reputation while helping people worldwide access English learning and internationally recognised UK qualifications.

Main Accountabilities

Strategy & Planning

• Develop and deliver the E&E marketing strategy and annual plans, ensuring alignment with global priorities, budgets and the British Council brand.
• Lead integrated 360° marketing campaigns that drive lead generation, customer engagement and retention.
• Use market insights, customer data and performance analytics to optimise campaigns, inform product development and shape customer value propositions.
• Adapt marketing messages and deliver partnership and channel marketing initiatives for different audiences and markets.

Consultancy, Analysis & Problem Solving

• Provide data-driven marketing advice based on market insights, business needs and customer trends.
• Monitor campaign performance, stakeholder feedback and online engagement to continuously improve marketing effectiveness.

Commercial & Financial Management

• Manage marketing budgets, monitor performance against plans, and ensure value for money and effective risk management.

Relationship & Stakeholder Management

• Build strong relationships across Marketing, E&E and key stakeholders to deliver integrated marketing initiatives.

Leadership & Management

• Lead and prioritise team delivery to achieve business objectives while ensuring compliance with corporate governance, brand standards and the responsible use of AI tools.

Qualifications and Work Experience

Qualifications

• Essential: Degree or professional qualification in marketing or business, or demonstrable level of equivalent experience

Work Experience

• Considerable experience in developing marketing strategies and plans within a large and complex organisation
• Experience in the design and delivery of plans to support programmes / products
• Experience in effectively negotiating budgets and resources with senior stakeholders

Desirables

• Experience in a global organisation
• Experience in the English teaching market/sector

Important Information

• Language requirements: The British Council systems and global processes operate in English. Written and verbal proficiency in English is required