APAC PU Marketing Manager

About the Role

This role is responsible for the Industrial Markets segment which is comprised of variety of applications such as adhesives, sealants, binders, engineering elastomers, composites, moisture control, filters, protective coatings, electrical & encapsulation. In this strategic role, you will lead the development and execution of APAC growth strategy by collaborating with Sales, TS&D, Product Management, Business Communication in the region as well as leveraging global best practices and successful business cases. You will be responsible for 1) identifying strategic applications, 2) leading cross-functional Market Management Team, 3) accelerating commercialization of innovations. This role will report to APAC Marketing and Product Director, Polyurethanes.

Core Responsibilities

• Lead cross-functional Market Management Team to develop and execute marketing strategy.
• Conduct market assessments, competitive intelligence, customer segmentation, and value chain analyses to identify strategic applications, growth opportunities, and lead portfolio decisions.
• Accountable for innovation pipeline management with TS&D.
• Implement effective marketing communication including sales tool kit, digital marketing, customer seminar, training for sales and distributor.
• Work with Sales and TS&D to deliver both short term and mid-long term financial target.
• Build strong relationships with customers, channel partners, and industry stakeholders to strengthen market position and customer intimacy.

Required Qualifications

• Minimum 8 years of commercial, marketing, business development, or technical experience.
• Experience within the Polyurethanes industry or related specialty chemicals markets.
• Demonstrated experience in market analysis, strategic planning, and business growth initiatives.
• Bachelor degree in Chemical, Engineering or Marketing related majors, MBA a plus
• Strong written and verbal communication skills in English.

Competency

• Passion for Marketing: Can enjoy market analysis and strategy development and be excited to impact to the organization and market.
• Strategic Thinking: Ability to see the bigger picture, anticipate future opportunities and challenges, and make decisions that support long-term business objectives.
• Disciplined Project Management: Ability to plan, execute, monitor, and deliver projects in a structured and consistent manner while managing timelines, resources, risks, and stakeholder expectations
• Result Driven: Ability to drive projects to results quickly, with detailed planning and execution. Strong commit to achieving sales and profit targets not only mid-long term but short term.
• Action Oriented: Proactively turns ideas into actions, moves quickly when opportunities arise, and takes ownership to achieve business results rather than waiting for direction.
• Communication / Leadership Skill: Ability to develop productive relationships with other functions, internal and external stakeholders and influence them to drive the execution.
• Marketing Fundamentals: Understand marketing 4P, segmentation, targeting and positioning principles and can apply in real work.

Additional Notes

• Domestic and international travel will be required.
• No relocation support is available for this position.
• Please provide your application in English.

Benefits – What Dow offers you

We invest in you. Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing. Here are just a few highlights of what you would be offered as a Dow employee:

• Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
• Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it.
• Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals.
• Employee stock purchase programs (availability varies depending on location).
• Student Debt Retirement Savings Match Program (U.S. only). Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees’ Savings Plan (401(k)), helping employees reach the Company match.
• Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations.
• Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
• Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
• Competitive yearly vacation allowance.
• Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
• Paid time off to care for family members who are sick or injured.
• Paid time off to support volunteering and Employee Resource Group’s (ERG) participation.
• Wellbeing Portal for all Dow employees, our one-stop shop to promo