Director of Sales & Marketing

About the Role

Organization: Hyatt Regency Phuket Resort
Location: Hyatt Regency Phuket Resort
Department: Sales & Marketing
Reports To: General Manager

The Director of Sales & Marketing (DOSM) is responsible for leading the Sales & Marketing team to drive revenue, market share, and brand awareness for Hyatt Regency Phuket Resort. This role involves developing and executing strategic sales & marketing plans, fostering strong relationships with key clients, and ensuring the resort achieves its revenue targets.

Responsibilities

• Develop and implement sales strategies to maximize revenue across all market segments (leisure, corporate, MICE, wholesale, etc.).
• Identify new business opportunities and establish relationships with key accounts, travel agents, and corporate clients.
• Monitor market trends, competitor activities, and pricing strategies to maintain a competitive edge.
• Lead and motivate the sales team to achieve targets and exceed expectations.
• Oversee the development and execution of marketing campaigns, including digital marketing, social media, and PR initiatives.
• Work closely with Hyatt corporate marketing teams to ensure brand standards and align with global strategies.
• Manage relationships with external marketing agencies, media partners, and influencers; analyze campaign performance and adjust strategies accordingly.
• Collaborate with Revenue Management to optimize pricing, promotions, and distribution channels and drive direct bookings through digital channels.
• Ensure strong collaboration between Sales, Marketing, and Operations to enhance guest experience and drive loyalty.
• Recruit, train, and mentor the Sales & Marketing team; foster a culture of collaboration and high performance; set clear goals and KPIs and monitor progress.

Qualifications

• Bachelor’s degree in Business, Marketing, Hospitality, or a related field.
• Minimum 5–10 years of experience in hotel sales & marketing, with at least 3 years in a leadership role.
• Strong knowledge of the Phuket market and key business drivers.
• Proven track record of achieving revenue targets and increasing market share.
• Excellent communication, negotiation, and leadership skills.
• Experience with digital marketing, social media, and e-commerce strategies.
• Strong analytical and strategic thinking abilities.
• Fluency in English; additional languages are a plus.