Manager, Trade Marketing

General Responsibilities

• Oversee and manage operating departmental budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable
• Collaborate with the brand management team to develop marketing strategies and activities based on clients' business strategy and objectives to achieve annual sales targets
• Prepare product forecasts and constantly monitor inventory levels to ensure optimal supply
• Manage new product launches, including product launch plans, roll-out timings, sample preparations (where applicable), display standards, etc.
• Monitor and analyze sales trends and recommend marketing activities to achieve sales targets
• Manage market research to assess customer attitudes to the current product range and new product introductions
• Conduct product training to equip sales team with the necessary technical expertise to sell the products
• Establish and maintain ongoing relationships with clients
• Act as the first point of reference for all product related enquiries and work collaboratively with colleagues to address any issues that may arise

Functional Skills and Knowledge

• Demonstrate strong understanding of clients' industry/business/products
• Demonstrate strong client management and communication skills
• Proven project management skills
• Strong analytical background and knowledge of statistical analysis methods
• Demonstrate appreciation and respect for cultural sensitivities especially in cross-country/-cultural interactions
• Demonstrate fluency in English, both written and spoken
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)

Education

• Bachelor’s degree in Marketing, Business Administration, or related discipline