Performance Creative Lead

About FINN

FINN is a fast-growing fintech founded in 2022. We provide Earned Wage Access — letting employees withdraw the salary they’ve already earned, before payday — in the Philippines and Thailand, with South Africa launching now. Growth is driven by paid acquisition (Meta, Google, TikTok) plus partnerships, and we operate with startup speed: small team, real budgets, direct ownership.

The role

We’re hiring the person who decides what ads we make next — and then makes them. You’ll own creative strategy and production across our three markets, working in a tight pair with our senior Performance Lead (media buying and measurement). You two share one number: cost per acquired customer. Their job is to scale what works; your job is to keep giving them things that work.

Concretely, you will:

• Own the creative feedback loop. Read ad performance by hook, angle, and format; turn it into hypotheses, briefs, and a prioritized testing backlog; run a weekly (daily during pushes) review cadence with the Performance Lead deciding what to iterate, test, or kill.
• Produce at volume with AI. Generative video, image, and voice tools are your production floor, not a side experiment. You write the briefs, calibrate the tools, and QA the output. In your first month you’ll baseline our current creative velocity and then commit to targets against it.
• Build and run creator networks. Source, brief, and manage UGC creators in the Philippines, Thailand, and South Africa (directly and via local agencies) — because human creators still make the best hero ads, and because our markets don’t speak English to each other. You’ll build a native-speaker review layer per market so nothing ships without a native’s sign-off.
• Keep every ad compliant. We advertise a financial product in a category Meta polices hard (paycheck-advance and short-term-loan ads are prohibited; EWA lives next door to both). You’ll own the framing guidelines and the compliance QA layer over everything that ships — human and AI-made. Target disapproval rate: zero.
• Cover the non-ads surfaces. Organic social, CRM/lifecycle content, out-of-home campaigns, partnership assets, and the evolution of FINN’s brand and positioning as we grow.
• Build the machine, then the team. Document what works into playbooks and systems. When throughput genuinely caps out, you’ll make the case for your first hires — and manage them.

What we’re looking for (in order)

• Ads that won, with numbers. You can show us ads that beat a control and tell us the metric, the insight behind it, and what you made next.
• AI-native production. You already produce dozens of generative video/image/voice tools daily, by choice. You can tell us your stack and what each tool is good/bad at.
• Creator operations. You’ve briefed and managed UGC creators or influencers and know the difference between a creator who converts and one who just has followers.
• Performance literacy. Hook rate, hold rate, and CTR for testing; CPA for scale; frequency and CPM creep for fatigue. You think in tests, not campaigns.
• A system for markets you don’t speak. You’ve shipped winning creative in languages you don’t speak — through native creators, transcreators, and a review layer you built and ran. We’re opening more markets; your localization system matters more than any single language.
• Senior player-coach. Roughly 5–8 years in performance creative, growth, or UA creative roles. You want to produce first and manage later — not the reverse.
• Bonus: Thai fluency (a strong plus) · Filipino language fluency · mobile gaming / app UA creative background · experience building a creative function from scratch.

How we’ll evaluate you

We’ll be transparent about the key steps in the process, because it doubles as a preview of the job:

• Portfolio screen — ads you created that won, with metrics and the story behind each.
• Conversation — including how you’d advertise an earned-wage-access product on a platform that prohibits paycheck-advance ads.
• Paid work sample — a real FINN brief: several concepts with hooks and reasoning, produced with whatever AI stack you prefer.
• Metrics session — we look at real creative performance data together and you tell us what you’d make next week.

What we offer

• Fully remote role with real budget ownership from week one
• A genuinely AI-forward setup — tooling budget and the mandate to use it
• Unlimited annual leave per FINN policy; laptop and WFH equipment allowance
• A shot at building the creative function of a multi-market fintech from the ground up, with the results visible in one shared number every week