Creative Social Media Specialist

Scope of Work

The Creative Social Media Specialist is responsible for transforming information from Global and internal teams into localized, ready-to-publish Thai social media content. The role also coordinates closely with Graphic Design, Video, and Production teams to ensure that all content is accurate, brand-aligned, and successfully delivered across CXM Thailand’s social media channels.

Key Responsibilities

• Manage content publishing across Facebook, TikTok, YouTube, and other assigned social media channels.
• Develop weekly and monthly content calendars for CXM Thailand’s social media channels.
• Prepare captions, artwork, videos, links, and all relevant information prior to publishing.
• Schedule and publish content according to the approved content plan.
• Review published content for accuracy and make necessary updates or corrections when required.
• Develop content topics and creative ideas for CXM.
• Write captions, headlines, hooks, calls-to-action (CTAs), and copy for artwork.
• Develop concepts, storylines, and references for video content.
• Monitor social media trends and adapt relevant trends for the brand while maintaining CXM’s professional brand image.
• Translate documents and marketing materials from English into Thai.
• Translate promotions, campaigns, announcements, emails, customer notices, and social media content.
• Localize content from Global / Regional CXM teams to ensure relevance and suitability for Thai audiences.
• Adapt headlines, captions, CTAs, and key messages into natural, clear, and engaging Thai.
• Verify numbers, dates, terms, conditions, and other important details against the original source material.
• Prepare creative briefs for Graphic Designers, Video Editors, and Cameramen / Videographers.
• Source references and define the appropriate mood and tone for creative materials.
• Review artwork and video content before publication.
• Coordinate revisions with relevant teams until the content is ready for use.
• Perform basic graphic design or basic video editing when necessary.
• Prepare scripts, talking points, shot lists, and content briefs.
• Coordinate with Coaches, Speakers, Sales teams, Partners, and Production teams.
• Support the production of Weekly Market Updates, Educational Clips, Promotional Videos, Partner Interviews, and Office Content.
• Prepare artwork, captions, and promotional content for Facebook Live sessions and Zoom Webinars.
• Prepare topics and relevant information for speakers.
• Coordinate preparations prior to Live sessions and Webinars.
• Develop pre-event and post-event content.
• Repurpose Live / Webinar content into short-form video clips and other social media content.
• Simplify promotional information into clear and easy-to-understand communication for Thai customers.
• Prepare communication briefs for campaigns.
• Verify campaign periods, eligibility requirements, rewards, CTAs, and Terms & Conditions.
• Coordinate with the Marketing Lead, Sales team, and other relevant teams prior to publication.
• Monitor Reach, Engagement, Video Views, and overall content performance.
• Prepare weekly and monthly content performance reports.
• Analyze which content formats and topics should be continued, optimized, or improved.
• Prepare a Weekly Social Performance Summary for the Marketing team.
• Monitor competitors within the Forex / CFD / Trading industry.
• Analyze competitors’ content, promotions, campaigns, and creative approaches.
• Identify relevant trends and propose new content ideas for CXM Thailand.
• Prepare a Competitor / Trend Update at least once per week.
• Ensure that all content complies with CXM Brand Guidelines.
• Verify market information, promotional details, figures, and other key information before publication.
• Include appropriate Risk Warnings / Disclaimers where required.
• Avoid statements or claims that imply guaranteed profits or guaranteed returns.
• Do not publish promotions that have not yet been officially confirmed or approved.
• Maintain a clear distinction between educational content and investment advice.