Department Manager - Branding Development

About the Role

• Create marketing plans that promote brand awareness and increase customer loyalty
• Researching consumer preferences and attitudes about products or services to identify trends and patterns in buying behavior
• Managing all aspects of a brand’s identity, including its visual appearance and name recognition
• Analyze brand positioning and consumer insights
• Lead creative development to motivate the target audience to “take action”
• Developing marketing materials such as brochures, advertisements, and product labels
• Monitor market trends, research consumer markets and competitors’ activities and measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Managing advertising campaigns for brands by developing concepts, selecting media outlets, negotiating rates, and monitoring results
• Identifying new markets for existing brands or creating new brands for untapped markets
• Monitoring competitors’ activities and responding with appropriate action, such as introducing a new product to compete with a competitor or changing pricing to better compete with a competitor’s offerings

Qualifications

• Bachelor in Marketing, Communication or relevant field
• At least 3-5 years experience as Brand Manager, and proven record to develop brand and marketing strategies.
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix, with strong analytical skills and a creative mind
• Up-to-date with latest trends and marketing best practices