Product Marketing Manager

About the Company

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About the Role

Lead go-to-market (GTM) strategy and execution for assigned Radiation Oncology software solutions for the Varian Radiation Oncology Solutions business area across the APJ region, driving business planning, order performance, and accurate forecasting.

Subject matter expertise:

• Expected to be the subject matter expert for advanced treatment planning solutions for the APJ region, and deliver technical presentations and software demonstrations to internal and external stakeholders as required
• Be responsible for managing and coordinating the sales of the targeted product portfolios. This includes being the technical product/solution expert for the product portfolios, developing and presenting sales proposals, systems solutions, and closing complex technical sales.

Marketing

• Develop GTM plans for Radiation Oncology Solution software solution portfolios within the ROS business area as assigned and set the priorities for cross functional teams to unlock barriers e.g. building clinical evidence strategy, develop program and materials to train internal team on the operations and clinical benefits of products/solutions.
• Use market research to identify opportunities and clinical trends, integrate competitive intelligence into marketing planning by assessing competitor portfolios and growth strategies.
• Partner with product marketing managers in the APJ region, zones and global teams to understand customer’s clinical and economic needs, as well as values and benefits sought and prioritizing customer segments and business opportunities to lead needs-based segmentation.
• develop tailored solutions and portfolio strategies that increase adoption and commercial impact of the software solutions across APJ
• Support Regulatory Affairs in new product registration for responsible products.
• Work together with regional Marketing Team members, country marketing teams and Sales team to develop reference sites.
• Create and execute training, tools and marketing collaterals (including brochure, sales PPT, white paper etc) to help the APJ region promote the value of product portfolio and for sales team to successfully sell value.

Business Management responsibilities:

• Must be able to provide Business Plans, orders results, and forecast for product lines for given region.
• Own the business case, launch and post-launch process across the APJ region, including but not exclusive to:
• Tracking the success & developing mitigation plans to address gaps.
• Working with in-country marketing to develop zone GTM plans
• Lead the execution in marketing plans, track and monitor success of marketing initiatives and increase customer adoption.
• Builds and maintains relationships with decision-makers in the health care system, government agencies, regulatory bodies, key opinion leaders and community to drive market shaping activities.
• Support the Director of product marketing in driving cross-sharing platforms, performance monitoring with Global/ APJ and other business management operations.