Institutional Relationship Management & Retail Expansion (AVP - VP Level)

About the Role

We are seeking a high-caliber commercial sales leader at the AVP – VP level to spearhead Workplace Relationship Management (RM) and Business Development across the extensive TCC Group ecosystem (e.g., BJC & Big C, AWC, TCC Assets, Sermsuk, ThaiBev), corporate alliances, and strategic partner networks. This role combines the strategic mindset of a Business Development Leader with the deal-making execution of a Corporate & Institutional Relationship Manager (RM). The primary mission is to open organizational doors at executive levels, negotiate commercial agreements, and lead workplace go-to-market strategies to drive retail insurance sales—focusing on SELIFE (Life Insurance) alongside general and non-life products—targeting both Corporate (White Collar) and Mass Operational (Blue Collar) workforces nationwide.

Key Responsibilities

• Act as the lead RM bridging TGH/SELIFE with business unit leaders, C-suite executives, and HR Directors across the TCC Group network.
• Pitch and secure exclusive access rights, workplace welfare partnerships, and corporate privilege campaigns across subsidiary companies.
• Identify retail penetration opportunities across diverse employee segments; formulate tailored B2B2C business models, payroll-deduction schemes, and customized insurance packages.
• Structure compelling commercial proposals and negotiate partnership terms to expand retail distribution footprints.
• Own and deliver top-line retail sales quotas, including Net Written Premium (NWP) and First Year Premium (FYP) generated from the TCC Group employee base.
• Direct, deploy, and mobilize on-ground sales teams and activation units across corporate roadshows, employee benefit fairs, and workplace branches.
• Design and execute nationwide on-site engagement events, financial wellness seminars, and promotional roadshow booths.
• Coordinate with Digital Teams to integrate product access into corporate intranets, employee apps, and digital platforms to enable seamless online-to-offline sales conversion.
• Monitor end-to-end sales pipelines, conversion funnels, and productivity metrics through daily, weekly, and monthly MIS reports.
• Evaluate ROI across roadshows and campaigns to optimize resource allocation and commercial output.
• Align with Underwriting, Product, Actuarial, and Customer Service teams to ensure smooth policy onboarding, claims assistance, and policy retention for group-to-individual clients.

Qualifications & Competencies

• Education: Bachelor's degree or higher in Business Administration, Marketing, Finance, Economics, or related fields. Master's degree is preferred.
• Experience: 10–15+ years of proven commercial experience in Bancassurance, Workplace Marketing, Institutional Sales, Corporate Relationship Management (RM), or Strategic Business Development within Life Insurance, Non-Life Insurance, or Financial Institutions.
• Proven track record at Senior Manager, AVP, or VP level with direct accountability for commercial revenue targets (NWP/FYP).
• Core Strengths: Exceptional B2B executive presence and high-stakes negotiation skills to partner with senior corporate stakeholders.
• Demonstrated ability to build, lead, and energize sales teams executing B2B2C workplace activations.
• Product Knowledge: In-depth knowledge of Life Insurance (SELIFE) is essential, supported by a strong grasp of General Insurance, Employee Benefits, and Retail Banking products.
• Licenses: Valid Life Insurance Broker/Agent License and Investment Consultant (IC) License are highly advantageous.