Product Manager (Life Care Solutions)

About the Company

As a global medical device company originating from Japan, we pursue reliable quality and technology to contribute to healthcare in more than 160 countries and regions around the globe. We promise to walk alongside healthcare professionals to continue to make great contribution to society, now and into the future.

Summary of the Role

Lead the Diabetes Management (DM) portfolio within Life Care Solution (LCS), with accountability for portfolio strategy, product positioning, pricing, lifecycle management, demand planning, and commercial performance.

Develop and execute annual marketing plans for diabetes products and solutions across priority channels, including hospitals, clinics, pharmacies, distributors, and other relevant customer segments.

Translate patient, healthcare professional, channel, and market insights into differentiated value propositions, growth initiatives, and effective go-to-market programs.

Partner cross-functionally with Sales, Supply Chain, Regulatory Affairs, Quality Assurance, Medical/Clinical, Finance, Service, Regional, and Headquarters teams to ensure compliant and effective execution.

Manage business performance through sales, market share, margin, forecast accuracy, inventory health, campaign effectiveness, and new-product-launch readiness.

Key Responsibilities

• Portfolio strategy: Develop the DM portfolio strategy, segmentation, positioning, value proposition, pricing architecture, and lifecycle roadmap in alignment with LCS and MCS business priorities.
• Market intelligence: Monitor diabetes-care trends, patient pathways, customer needs, reimbursement and channel dynamics, competitor activity, pricing, and emerging technologies; convert insights into clear business actions.
• Marketing planning: Build and execute annual brand and marketing plans, channel programs, campaigns, educational initiatives, and customer engagement activities with defined objectives, budgets, and performance measures.
• Commercial performance: Own revenue, market share, gross margin, marketing-spend effectiveness, and portfolio profitability; review performance regularly and implement corrective actions.
• Forecasting and supply: Lead demand forecasting and inventory planning with Sales and Supply Chain; manage launch stocks, expiry risk, slow-moving inventory, and availability to support customer demand.
• Product launches: Lead end-to-end launch readiness for new diabetes products and line extensions, including market assessment, business case, pricing, regulatory coordination, launch plan, training, and post-launch review.
• Sales enablement: Equip Sales and channel partners with product knowledge, customer segmentation, selling tools, competitive messaging, objection handling, and field coaching to improve execution quality.
• Customer and KOL engagement: Build productive relationships with healthcare professionals, diabetes educators, laboratory and pharmacy stakeholders, key accounts, distributors, and relevant professional organizations.
• Channel development: Develop tailored strategies for hospital, clinic, pharmacy, distributor, and other relevant channels, including account prioritization, activation plans, and partner performance management.
• Cross-functional leadership: Act as the bridge among Headquarters, Regional, Sales, Supply Chain, Regulatory, Quality, Medical/Clinical, Finance, Service, and external partners, translating business needs into coordinated action.
• Compliance and quality: Ensure all marketing materials, claims, events, sponsorships, and customer activities comply with applicable laws, company policies, quality requirements, and approval processes.
• Business reporting: Prepare accurate forecasts, market updates, launch dashboards, campaign reviews, and management presentations; communicate risks, opportunities, and recommended actions clearly.
• Continuous improvement: Apply structured thinking and data analysis to improve portfolio processes, customer experience, forecast quality, marketing productivity, and commercial execution.

Functional / Technical Skills

• Strong capability in market analysis, segmentation, positioning, pricing, forecasting, budget management, portfolio planning, and launch execution.
• Commercial acumen with the ability to interpret sales, margin, market, inventory, and campaign data and translate findings into actions.
• Effective project leadership and cross-functional collaboration across local, regional, and headquarters teams.
• Excellent communication, presentation, facilitation, negotiation, and stakeholder-management skills in Thai and English.
• Self-starter with strong ownership, structured thinking, customer focus, and a consistent drive for results.
• Proficiency in Microsoft Excel, PowerPoint, and business reporting tools.

Education & Experience

• Bachelor's degree in science, medical technology, pharmacy, nursing, biomedical engineering, business, marketing, or a related field is required.
• A master's degree in business, marketing, healthcare management, or a related field is an advantage.
• Minimum 5-10 years of relevant experience in product management, marketing, or commercial roles within medical devices, diagnostics, diabetes care, pharmaceutical, consumer healthcare, or related healthcare sectors.
• Strongly prefer to have experience in diabetes management, blood glucose monitoring, point-of-care testing, diagnostics, or pharmacy/OTC channels.