Internship USC

Overview

Minor Lifestyle is one of Thailand's leading lifestyle retail and distribution companies, with more than 200 points of sale nationwide. We represent a carefully curated portfolio of internationally recognized brands across fashion, home and lifestyle - including Anello, Charles & Keith, Sunnies, Crash Baggage, Zwilling J.A. Henckels, Villeroy & Boch, Joseph Joseph and Minor Smart Kids. We're also expanding into new territory. Through a joint venture with Pop Mart - the globally renowned collectible toy and art figure brand - Minor Lifestyle is growing beyond traditional retail into the collectibles and entertainment space, connecting consumers with the products and brands that define contemporary culture. For people who are passionate about retail, brands and the ever-evolving world of lifestyle, Minor Lifestyle offers a stimulating environment where trends meet commerce and where the business is genuinely committed to staying ahead of both.

Responsibilities

• Monitor social media, fashion trends, and market overviews to apply with the brand
• Adapt global guidelines to create local content tailored to the domestic market
• Conceptualize content ideas, create briefs, and collaborate with the graphic team for production
• Manage influencer marketing by coordinating with KOLs and handling sample product deliveries
• Contribute creative ideas for campaigns and provide on-site support for brand events
• Design and develop training courses to upskill store staff, aligning with current market trends