Director / Assistant Director of Marketing & Communications

About the Role

The Director / Assistant Director of Marketing & Communications is responsible for developing, implementing and evaluating the hotel’s integrated marketing and communications strategy to strengthen brand positioning, drive revenue across all segments and enhance the hotel’s visibility in local, regional and international markets. This role combines strategic leadership with hands-on execution across digital, PR, brand partnerships and content creation and acts as the brand guardian to ensure all communications reflect Park Hyatt’s identity and global brand standards.

Responsibilities

• Develop and execute a comprehensive annual marketing communications plan with measurable objectives, strategies and action steps, ensuring alignment with Hyatt corporate strategy and Park Hyatt brand standards.
• Position Park Hyatt Bangkok as a leading luxury hospitality brand through innovative storytelling, partnerships and experiential campaigns while maintaining consistent brand voice and visual identity across all platforms and collateral.
• Cultivate and maintain strong relationships with local, regional and international media, influencers and key opinion leaders; manage press releases, media kits, press visits, interviews and media events; monitor media sentiment and respond to reputational risks or opportunities.
• Lead the hotel’s digital strategy including website management, SEO, paid campaigns and social media; collaborate closely with the Digital Cluster Team and regional digital team to maximize revenue, engagement and ROI; analyze digital performance metrics and adjust strategies.
• Plan and execute advertising campaigns across print, digital and outdoor media; develop creative concepts and oversee production of marketing materials; identify and manage partnerships with luxury brands, airlines, credit card companies and lifestyle partners.
• Prepare and manage the annual marketing communications budget in collaboration with EAM Sales & Marketing, monitor expenditures and attend weekly revenue meetings to present marketing performance and forward strategies; work with Revenue Manager and F&B teams to align initiatives with business needs and yield opportunities.
• Maintain communication with Hyatt Corporate Marketing and Digital teams to showcase work and ensure compliance with Park Hyatt Global and Hyatt Marketing & Digital directives.
• Work cross-functionally with Sales, F&B, Rooms and Spa teams to support their marketing and communication needs and ensure internal stakeholder alignment.
• Lead, mentor and develop a team of four (Marcom Manager; Social Media & Digital Marketing Manager; F&B Marketing Manager; Visual Design & Graphics Assistant Manager), conduct performance reviews and training, and foster a culture of creativity, accountability and continuous improvement.
• Represent Park Hyatt Bangkok at community events, industry forums and brand partnerships; build relationships with local government, cultural institutions and business associations to strengthen the hotel’s presence in the community.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field; Master’s degree preferred.
• Minimum 5 years of experience in luxury hospitality marketing, with at least 2 years in a leadership role; experience in luxury hotels or luxury brands is a must.
• Proven success in developing and executing integrated marketing campaigns, with strong media relations and digital marketing expertise.
• Excellent communication, presentation and interpersonal skills; creative thinker with strong analytical and project management skills.
• Fluent in English is mandatory; proficiency in Thai and other languages is an advantage.

Additional Information

• Performance measured by achievement of marketing-driven revenue targets across Rooms, F&B and Spa; ROI on marketing campaigns and digital initiatives; media coverage quality and sentiment; growth in social media engagement and website traffic; timely participation in weekly revenue meetings; team development and retention; and compliance with Hyatt brand standards and corporate marketing guidelines.