Assistant Manager, Customer Strategy & Planning

The role

To execute Wall's innovation launches operationally and run the S&OP forecast-to-action cycle.

What you'll be responsible for

• Own Wall's NPD launch operations, including business case development, PLE, and activations.
• Identify the right BMI/CPP for launches while maintaining business hygiene and supporting growth.
• Conduct post-launch evaluations, tracking performance against business case assumptions and recommending course-correction actions where needed.
• Own the launch cadence and ensure all launches under scope are delivered OTIF (On Time In Full).
• Run S&OP process operations, including administration and continuous process improvement to make processes better, faster, easier, and simpler.
• Lead category strategy development & guideline and co-developed innovation launch with marketing team since campaign development, financial P&L, channels & activation plan, pack, price, promotion suggestions.
• Provide a detailed analysis of actual sales vs forecast result and propose the rolling channel or action plans to the management.
• Work jointly with marketing team to assess category opportunities and analyze competitor and channel behavior for the annual plan, forecast and identify areas of opportunity.
• Plan, execute and evaluate options jointly with CBD (Key Account Managers and BD) for tailor made activities to enhance retailers' commitment and integrating support plans.
• Communicate to the CBD and retail partner team on any marketing/trade marketing initiatives to ensure smooth operation during implementation.
• Development category specific to each channel and customer, lead the development and execution of category plan, category JBP, D4R and D4C.

We're looking for someone who has

• Bachelor’s or Master’s degree in a relevant field.
• Minimum 3 years of experience in trade marketing, category analysis, or within the FMCG industry is preferred.
• Solid understanding of customer marketing, with the ability to provide strategic input to marketing, CBD (including field force), finance, and planning teams.
• Strong analytical skills with the ability to synthesize multiple data sources into actionable strategies.
• Proficient in data analysis and visualization tools such as Tableau, Power BI, Nielsen Retail Index, and Microsoft Office (Excel, PowerPoint).
• Fluent in both English and Thai, with excellent communication skills.
• Skilled in presentation, stakeholder alignment, and negotiation.
• Strong project management and problem-solving capabilities.
• Creative mindset with a passion for driving new initiatives.
• Proven experience in leading cross-functional teams and collaborating with external agencies.

What you'll get

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities