Assistant Director of Marketing & Communications

About the Company

Organization - Park Hyatt Bangkok

About the Role

The Assistant Director of Marketing & Communications is responsible for developing, implementing and evaluating the hotel’s integrated marketing and communications strategy to strengthen brand positioning, drive revenue across Rooms, F&B and Spa, and enhance the hotel’s visibility in local, regional and international markets. Hotel industry experience is a prerequisite.

Responsibilities

• Develop and execute an annual marketing communications plan with measurable objectives, ensuring alignment with Hyatt corporate strategy and Park Hyatt brand standards.
• Position Park Hyatt Bangkok as a leading luxury hospitality brand through storytelling, partnerships and experiential campaigns; maintain consistent brand voice and visual identity.
• Cultivate and maintain relationships with local, regional and international media, influencers and key opinion leaders; manage press releases, media kits, press visits and media events.
• Lead digital strategy including website management, SEO, paid campaigns and social media; work closely with Digital Cluster and regional digital teams to maximize revenue and ROI and analyze digital performance metrics.
• Plan and execute advertising campaigns across print, digital and outdoor; develop creative concepts and oversee production of marketing materials.
• Identify and manage partnerships with luxury brands, airlines, credit card companies and lifestyle partners to drive visibility and business.
• Prepare and manage the annual marketing communications budget in collaboration with EAM Sales & Marketing; monitor expenditures and present marketing performance at weekly revenue meetings.
• Collaborate with Revenue Manager, F&B, Sales, Rooms and Spa teams to align marketing initiatives with business needs and yield opportunities.
• Ensure compliance with Hyatt Corporate Marketing and Park Hyatt Global brand directives and actively represent the hotel within the corporate network.
• Lead, mentor and develop a team of four (Marcom Manager; Social Media & Digital Marketing Manager; F&B Marketing Manager; Visual Design & Graphics Assistant Manager); conduct performance reviews and training.
• Represent Park Hyatt Bangkok at community events, industry forums and brand partnerships; build relationships with local government, cultural institutions and business associations.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field; Master’s degree preferred.
• Minimum 5 years of experience in luxury hospitality marketing with at least 2 years in a leadership role.
• Experience in luxury hotels or luxury brands is required.
• Proven success in developing and executing integrated marketing campaigns and strong media relations.
• Digital marketing expertise including SEO, website and social media performance analysis.
• Excellent communication, presentation and interpersonal skills; fluent in English is mandatory, proficiency in Thai and other languages an advantage.
• Creative thinker with strong analytical, project management and team development skills.

Additional Information

• Performance metrics include achievement of marketing-driven revenue targets across Rooms, F&B and Spa, ROI on campaigns, media coverage quality and sentiment, social media and website growth, participation in revenue meetings, team development and compliance with Hyatt brand standards.