Senior Brand Manager

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.

About the Function

Marketing is where our brands show up in culture and stay there. This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world. From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

About the role

Lead the development and execution of growth plans for the vibrant Vodka & Tequila portfolio across Southeast Asia, translating consumer insights, pack-price architecture recommendations and category priorities into high-impact marketing programs that deliver business and brand performance.

Brand Growth & Performance

• Drive growth of assigned brands through effective planning and execution.
• Monitor brand performance including NSV, ROI, Volume, market share and equity metrics.
• Identify growth opportunities and recommend corrective actions where necessary.
• Deliver annual brand growth plans aligned to category priorities.

Campaign & Activation Excellence

• Lead end-to-end implementation of campaigns across SEA markets.
• Ensure campaigns are executed with excellence, consistency and speed.
• Adapt global assets for local relevance while preserving brand positioning.
• Manage launch plans, activations and promotional initiatives.

Consumer & Commercial Integration

• Partner with Commercial and BU Marketing teams to translate strategies into executable plans.
• Support customer activation programs and key business priorities.
• Ensure marketing activities align with commercial objectives and market dynamics.

Innovation & Portfolio Deployment

• Lead execution of innovation launches and portfolio initiatives.
• Working with the Innovation team to bring the RTD portfolio to life.
• Coordinate cross-functional teams to ensure successful commercialization.
• Support deployment of pack-price architecture initiatives and premiumisation plans.

Performance & Learning

• Track campaign effectiveness and brand performance metrics.
• Drive post-campaign evaluations and learning agendas.
• Share best practices and successful activations across SEA markets.
• Contribute to continuous improvement of marketing effectiveness.