Marketing Coordinator

Campaign & Creative Coordination

• Support planning and execution of brand campaigns, seasonal promotions, and new product launches.
• Coordinate with designers, content creators, and agencies to produce creative assets.
• Assist in preparing creative briefs, gathering references, and ensuring all materials follow brand guidelines.
• Track timelines, deliverables, and approval processes to ensure on-time execution.
• Collect data and insights to assist with post-campaign analysis.

Content & Media Support

• Coordinate social content schedules across BEARHOUSE's digital platforms.
• Assist with preparing captions, key messages, and basic content outlines as assigned.
• Support media placements and promotional activities by liaising with mall partners, media agencies, and influencers.
• Ensure brand consistency across communication assets.

Store Opening Coordination

• Work closely with operations, design, and vendor teams to support new store openings.
• Coordinate marketing materials, signage, PR announcements, and opening-day activities.
• Provide on-site support during soft openings and grand openings to ensure seamless execution.

Event & Activation Management

• Assist in organizing and coordinating brand events, sampling activities, mall events, and pop-up activations.
• Handle logistics, vendor communication, materials preparation, and timeline tracking.
• Provide on-ground support to ensure smooth event flow and excellent customer experience.

Cross-team & External Communication

• Act as a communication bridge between internal teams (operations, design, stores, finance) and external partners (vendors, malls, printers, production houses, agencies).
• Manage scheduling, bookings, follow-ups, and asset delivery.
• Maintain documentation, contracts, invoices, and coordination files for tracking and transparency.

Administrative & Reporting Tasks

• Prepare meeting notes, progress reports, timeline sheets, and coordination documents.
• Gather data and feedback to assist with campaign and event reporting.
• Ensure all assigned tasks are completed accurately and on schedule.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or relevant fields.
• 1–3 years of experience in marketing, communication, event coordination, branding, or related fields.
• Age not over 28 years old.
• Ability to use AI tools (e.g., ChatGPT, Midjourney, CapCut, Canva AI, analytics AI tools) to support creative development, research, content ideation, and productivity.
• Strong communication and coordination skills; able to manage multiple stakeholders effectively.
• Highly organized, detail-oriented, and capable of handling multiple tasks in a fast-paced environment.
• Creative mindset with genuine interest in marketing, branding, and campaign execution.
• Positive attitude, proactive, and strong problem-solving skills.
• Able to support on-site events, store openings, and occasional weekend activities when required.
• Basic understanding of social media platforms, content formats, and marketing trends is a plus.
• Experience in cross-functional work, events, or student-led marketing projects is an advantage.