DDM, Brand Manager - Pet Food

Responsibility:

• Support the development of annual brand and marketing plans based on business priorities and consumer insights.
• Plan and execute campaigns, communication, activation, and content activities across relevant channels.
• Prepare campaign briefs, coordinate timelines and deliverables, and follow projects through launch and performance review.
• Develop product messages and creative briefs with guidance from the brand lead, ensuring that communication is clear and consistent with brand positioning.
• Coordinate the development and review of packaging, artwork, digital content, point-of-sale materials, and campaign assets.
• Contribute consumer and market insights to new product concepts, product propositions, and launch plans.
• Work with cross-functional teams to move new products from concept through packaging development and launch readiness.
• Coordinate KOL, influencer, creator, and content activities, including briefing, deliverables, and performance tracking.
• Work closely with Sales, Trade Marketing, E-commerce, R&D, Supply Chain, Regulatory, agencies, and other partners to deliver projects on time.
• Track campaign results, market activity, and competitor movements, and recommend practical improvements.
• Monitor spending against the approved marketing budget and manage day-to-day project priorities.

Qualification:

• Bachelor’s degree in Marketing, Business Administration, Communication, or a related field.
• Minimum 5 years of experience in brand management or marketing, preferably in FMCG, consumer products, food, pet care, or a related industry.
• Experience coordinating campaigns or product launches from planning through execution. Experience across every area of the role is not required.
• Able to turn ideas into clear actions, manage timelines, and follow through with different teams and partners.
• Comfortable reviewing creative work and giving clear feedback; willing to develop further skills in brand communication, packaging, and new product development.
• Demonstrates a startup mindset: adaptable when priorities or responsibilities change, willing to learn, and comfortable taking on work beyond a fixed job description.
• Has a strong “make it happen” attitude, with the resilience to solve problems and drive work forward when facing constraints.
• Well-organized, detail-oriented, and able to manage several projects at the same time.
• Proficient in MS Excel and PowerPoint; good command of English is preferred.