Partnership Executive

Company Description

A unique ownership product offering the opportunity for five-star holidays in choice destinations. The vacation lifestyle is yours to explore with Anantara and affiliated destinations, from one exotic locale to the next, for your family today and generations to come.

Position Overview

To serve the growing needs of AVC Club owners, the Partnership Executive is responsible for the following:

• Onboard new partners in several regions and create strategies that support strong, mutually beneficial relationships to drive increased points usage at lower cost.
• Create packages and campaigns to drive usage and points spending in Club Resorts.
• Collaborate with Inventory and Club Services Team to shape decisions and strategies and work closely with internal stakeholders to identify target markets and segments.
• Work with Club Services Trainer and Quality Assurance to ensure Owner servicing teams are equipped to encourage partner, package and campaign usage.
• Liaise with AVC Legal, MARCOM, Sales & Marketing and Resort Operations on contract negotiation, content creation and collaboration transparency.
• Prepare and analyse scheduled and ad hoc reports in Excel, PowerPoint and Power BI for the Inventory Team.
• Provide relevant market intelligence and performance information, internal and external, to assist the Inventory team.
• Support other Inventory functions with reporting and analysis as requested.

Key Responsibilities

• Market Research & Analysis: Proactively track and assess changes, new market entries, and industry trends within lifestyle, culinary, and travel spending to maintain competitive edge.
• Partnership Strategy & Negotiation: Use experience and negotiation skills to secure win-win partnerships for AVC and partners.
• Partner Relationship Management: Engage in key meetings and provide ongoing support to cultivate relationships and maximize partner satisfaction.
• Strategic Leadership & Marketing: Define and drive strategies with Manager - Revenue and Inventory to meet KPIs; orchestrate and execute marketing plans for partner rollouts in collaboration with Club Services, Marcom and Resort Operations.
• Campaign Development & Monitoring: Create a campaign calendar focused on driving occupancy in low-occupancy Club Resorts, oversee campaign creation and monitor performance.
• Program Performance Optimization: Analyze program performance of Points Redemption partners, stay packages and campaign rollouts using data intelligence tools; provide quarterly performance reports and recommend continuation or cessation of underperforming initiatives.
• Analytical Insight: Conduct weekly trend analysis of partner performance, packages and campaigns to identify improvements and opportunities.

Key Performance Indicators

• Partnership Acquisition & Relationship Management: Number, quality, cost-effectiveness and satisfaction of new and existing partnerships.
• Campaign & Package Effectiveness: Usage, points redemption, ROI and impact on resort occupancy.
• Strategic & Market Insight: Identification and reporting of market trends, opportunities and internal strategic alignment.
• Program & Performance Analysis: Overall performance of redemption programs through data accuracy and insight-driven decisions.
• Internal Collaboration & Enablement: Effectiveness of cross-functional coordination, training adoption and operational readiness for partner rollouts.

Qualifications

• Partnership Development & Negotiation: Ability to identify, secure and maintain mutually beneficial partnerships.
• Strategic Thinking: Skilled in long-term planning and aligning initiatives with business objectives.
• Market Research & Analysis: Proficient in gathering, analysing and interpreting industry trends and competitive intelligence.
• Campaign Planning & Execution: Experienced in creating, launching and evaluating marketing and engagement campaigns.
• Data Analysis & Reporting: Strong skills in Excel, PowerPoint and Power BI to extract insights and make informed decisions.
• Stakeholder Management: Effective collaboration with Legal, Marcom, Sales and Operations.
• Communication & Presentation: Clear, persuasive communicator able to tailor messaging for various audiences.
• Project Management: Capable of managing timelines, resources and deliverables across multiple initiatives.
• Customer/Owner Focus: Deep understanding of customer behaviour and ability to design offerings that drive engagement and satisfaction.
• Training & Enablement: Ability to support internal teams through knowledge transfer and capability building.
• The preference is that the Partnership Executive has an extensive network in Thailand and/or South East A